There are more reasons to do video advertising today as the benefits far outweigh the cost. With the right video production partner in Singapore, you can increase your leads generation and gain more exposure to your products and services. If you are still not convinced of investing in video production services in Singapore, then perhaps you will be more convinced to this sole reason – your competitors in the industry already doing it and driving more sales, so why are you not doing it?
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2019 Video Trends To Be Taken Into Consideration | Video Production Singapore
24 October 2019
Effectiveness of Video Advertising | Why You Probably Want to Invest in Video Production
Does Video Advertising Work?
Video advertising has been with us ever since the introduction of televisions. Back then, big corporations will spend millions of dollars launching video campaign ads to promote their products and services. Advertising spots were divided into slots over a period of a day, with primetime video advertising costing the most. Today, the introduction of digital advertising over various platforms have drive costs down. It is relatively cheaper to do video advertising now compared to a decade ago.
For small and medium enterprises (SMEs) in Singapore today, how can we compete better and drive meaningful impact to the existing digital marketing strategy? One of the great things about digital marketing is the versatility of the entire ecosystem. One part of it is video advertising. If your company does not employ video advertising as part and parcel of the yearly digital strategy, then you probably are behind most companies in your industry.
To give an idea on the potential of video advertising, Google is currently the most used medium for online users to do their search. The next platform that people use is YouTube. Today, about 3.8 billion videos on YouTube are watched every day. Online shoppers and purchasers have also commented on various research studies that they rely on videos to make an informed purchasing decision.
If you’re still not convinced on the returns of doing commercial video production in Singapore for video advertising, then here are a couple of factors why you should:
#1 – Accessibility and Shareability
If your video advertising drives an impact to people, they are most likely to share your video around their friends and family. It doesn’t matter if the person eventually becomes your customers as the shareability of the video is the main factor. You essentially get word of mouth marketing for free. In the marketing world, word of mouth marketing is one of the best marketing tools available. Aside from this, you also gain viral exposure of your products and services. The increase in such activity also compliments your SEO strategy.
#2 – Search Engine Optimization (SEO)
In recent years, search engines are quick to adapt to the changing search trends of people. As more and more people watch videos today, the search engine also adapts to the changing trend in consumer behavior. Adding a video to your site can help with SEO as videos are taken into account in search algorithms. When people spend more time watching your video on your website, Google automatically rewards your site with a higher ranking.
#3 – Mobile Users Love Videos
You should know by now that there are now more mobile users compared to desktop users on the internet. The number is skewed as mobile devices become more affordable and accessible to people in developing countries thanks to cheaper data plans. With easier accessibility and lucrative online offers and pricing, e-commerce businesses are thriving. The benefits of short video advertising are amplified in mobile devices as people spend time watching videos in their downtime ( such as waiting for appointments or commuting).