I’ve been capturing the stories of some of the world’s most iconic brands for more than 20 years – think Emirates, Virgin and the like. Artistry sits at the heart of everything I do. For me, it’s not just about capturing motion and stills in one shoot. It’s in adding a new dimension to the visual aesthetic to tell a brand’s story in a way that’s truly unmistakable. And possessing the technical know-how to seamlessly bring it all together. I also travel the world lecturing for some of the most respected global creative agencies and photographic brands.