14 September 2018

The Art of Video Production

Corporate video production in a way is a form of art that requires great skills. If you are planning to produce a great video to promote your business, you should not make the mistake of doing it by yourself. The number of video production companies in Singapore have increased in recent years. This is a clear indication that there is a demand for video production services and many people have started embracing the essence of capturing their various events. According to Singapore’s Economic Development Board the media sector has grown by 150% in the past 5 years. In 2013, the industry contributed S$8.9 billion in value-added (VA) and S$33.1 billion revenue to the economy, and employed approximately 76,400 workers. Creative video production company specialises in producing videos for marketing, marketing video production as well as acts as a video production agency. The vibrant Content & Media sector in Singapore consists of several industries, including media owners, games, animation, visual effects and publishing.

Video content may be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, videos are expected to represent nearly three-quarters of all internet traffic.

The challenge is getting people to sit through your videos, considering that audiences consistently drop and stop watching longer videos, most of the time.

Audiences will judge videos by its content, presentation, quality, style, and the information they receive. Therefore, your content must be truly remarkable to maintain their attention.


Always be well-prepared and organised before a shoot. If you’re prepared, you’ll be able to focus your efforts on directing your actors rather than figuring out last-minute logistics.

Time is of the essence, so don’t waste hours trying to figure out which angle you want or what line needs to be delivered next. Know exactly what you want before the day you film.


The concept for your video should be original and creative. It should send a clear direction. Don’t take the easy route and copy someone else’s idea. You may consult video production companies in Singapore to conduct persona and keyword research, find out the current trends and content are popular and successful in your industry.


Production companies in Singapore will assist in writing a script, drawing out a storyboard and creating a shot list before filming. Plan your b-roll shots so you have extra footage when it comes time for editing. Have higher standards when casting for a shoot, pick someone who is natural on a dialogue, who can memorize scripts, and is comfortable in front of a camera. Put aside some time for a few run-throughs as well to work out any mispronunciations or giggles.

You can always touch up your footage when you edit later, but remember that editing takes time. If you can make everything look as close to perfect as possible during filming, you’ll save yourself a lot of time in post-production. If you shoot a scene and it doesn’t come out great, learn from what went wrong the first time, and shoot it again.


Production companies in Singapore will tell you that sound quality is important for the audiences. Use lapel or lavaliere microphones which are hands-free, when shooting sit-down interviews, or use microphone and boom setups for bigger shots. If you are filming using a smartphone, you may consider purchasing microphones that fit into the phone’s headphone input to easily improve sound quality.

Footages shouldn’t be under or over-exposed. Setting up lights will drastically improve the quality of the videos and remove any unwanted shadows. Production companies in Singapore always recommend a three-point lighting setup to illuminate video subjects from a variety of angles.

Videos should always be stable. Getting a standing or tabletop tripod for tighter shots will keep your video looking professional and stable. This will also make your videos stay in focus. Lock in the exposure so that it stays that way.

The rule of thirds involves splitting up your shot into thirds, horizontally and vertically, and framing your subject off-center. It creates movement and life in your shot the way a straight-on, centered shot wouldn’t.


The final in a video production, the editing. The main goal is to make sure your content is remarkable and tailored to your target audience. Edit your video so that it gets to the point, and doesn’t drag on. Remember that you need to give a good first impression to your audiences, so make sure that at the beginning your audiences understand right away what they are in for.

The trick that most Production companies in Singapore use is to align the flow of the video with the emotional response they want out of their audiences. The tone, structure, and pacing of your video will have a major influence on its effectiveness and the emotional impact on your audience. Tell a story that would be compelling to you, build tension and drama by arranging shots according to your storyboard and script.

Cover up your cuts with b-roll footage that complements the narration. Film more b-roll footage when necessary to keep your shots all in the same setting to maintain the video’s consistency.

Background music is always a great idea to bring emotion and excitement into a video that words and visuals won’t be able to. Sound effects may also enhance a certain situation that you are trying to portray.

When using text for a video, keep the style of your text and titles simple, classy, and sharp. Pick a font that is clear and simple and do not bombard the screen with words. The use of animations may also be useful in this situation.


Production companies in Singapore will tell you the optimization for the different platforms that you want to share on. This is because each of these platforms have a certain specifications, for example YouTube doesn’t count a view until the video is watched for 30 seconds or more, so if view ratings are important to you, you may want to make sure that the first 30 seconds of the video is engaging and eye-catching as possible.

So this sums up the demand for this art form. Make sure you have the right Production House behind you when you are considering creating a video.