28 May 2018

An Overview Of The Commercial Photography Industry In Singapore

As we move toward the world of innovation in the commercial photography industry, notably Singapore, there are some photography trends that are predicted to prevail in the near future. Take a look below:

Travel Photography

Artists who perpetually crave wanderlust are interested in showcasing their talent through travel photography. While holding the camera in one hand, these artists are perfectly capturing the timeless stills of different locations. The results are overwhelmingly beautiful, which is encouraging photographers to unravel more and more, such hidden locations in Singapore. Travel photography has become a key trend to keep track of, in the commercial and editorial world. A lot of travel writers are also emerging. In fact, most people who are interested in commercial photography in Singapore are also trying their hands at blog writing.

Quality Matters

Perfectly finished photographs are desired and appreciated everywhere in the world, the Singaporean commercial photography industry perhaps, may even appreciate it more. People are no longer impressed with raw or unedited images. They want the results that are absolutely pleasing to the eye, and the visuals that strike a chord with them. Thus, most people are getting visual and literate. They expect only the best when it comes to picture quality. Numerous types of techniques and advanced equipment are used in order to capture the most stunning photographs one can possibly imagine.

Visuals and Lighting

As mentioned earlier, more and more people are getting visually literate. Therefore, lighting remains a key factor in capturing impeccable images. The photographers take a keen note of where the shadow falls and whether the subject is being highlighted or not. With proper lighting, any photograph can be transformed into one of stunning quality. Commercial photography in Singapore requires a generous budget but the good news is that people are willing to invest a good deal of money in getting themselves commercially photographed. With budgets being a primary factor, the number of people who consult the lighting or visual director has also seen an increase.

Expansion Through Social Media

Showcasing your work through social media platforms is one the easiest ways to get more clients. There is an increasing number of photographers who are uploading their work on various social media platforms like Facebook, Pinterest, and Instagram. Instagram, being predominantly, a visual platform, is helping artists all over the world get noticed. Works highlighted in newspapers and print media are slowly losing their appeal, and social media seems to be gaining more ground. Commercial photography in Singapore can experience a major boom through social media in the coming years.

User-friendly Technology Is Being Used To Expand Creativity

The super advanced and easy-to-handle equipment is giving rise to creativity and experimentation. Today, the photographers are fearlessly experimenting with their art, knowing that regardless of how eccentric their work appears, there will always be takers. Commercial photography in Singapore has experienced a major change in terms of creativity and innovation in the past 5 years. The user can pick any equipment and quickly get familiarized with how to take a perfect shot based on his or her needs. Of course, the downside to this is that almost everyone thinks they can be a commercial photographer by simply picking up the right equipment without having to study photography as an art, in depth. That said, experimentation through different tools is also one way of encouraging amateur photographers to take a serious interest in photography.

The Young Are Making Their Mark

Until a few years ago, the commercial photography in Singapore was a monopoly of only a few and it lacked young talent. This meant fewer ideas and less popularity. With the arrival of young minds in the photography scene, the industry is experiencing a fresh outlook. The younger generation has a knack for digital work as they are constantly surrounded by screens; phones, laptops, desktops, television, x-box, you name it. An advantage they have is being more technologically aware than the previous generation, something that is working for commercial photography in Singapore. The different techniques and approaches taken by these young minds are the future of photography.

Creative Story-telling

Unlike photojournalism where the stories are repeated in the same fashion, visual storytelling, through books and photo journals is proving to be extremely impactful. When you use a unique way of storytelling, by focusing on relating to as many people as you can, your audience engagement increases. Visual and story-telling books are a new way of reaching out to people through photographs, and this requires a unique point of view and emerging talent.

Fine-Art Photography

Translating a vision of an artist into photographs is the latest trend in the photography industry all across the globe. People are moved by the meaning, value, and emotion that gets triggered by looking at a photograph. It’s what gives a photograph, a personal touch, and the required depth to keep the audience hooked. Fine art as a way of conveying an artist’s message to the world is working wonderfully well for everyone, especially for commercial photography in Singapore. People today, understand the importance of art being used to convey a particular message, or emotion triggering catalyst, and fine art is just the perfect way of taking this trend forward.

The Growth Of Video

Clients intend to offer their audiences a greater sense of engagement and interaction, this can be established through videos. By watching videos, the viewers feel like they are vicariously living the scene that is being displayed. They feel as if they are there, at the exact moments of what is being portrayed.

Growth In Brand Communications

Today, people only want to approach a particular brand if they feel a sense of connection. Unless it adds personal value to them, they are less interested in finding out about the brand. This is where advertisements and brand communication play a significant role. Real people are being cast as models and they are talking about real experiences too; helping the common man connect with the brand. Photographs that are tactile, textured and imperfect are in demand as people are more interested in truth rather than a bigger than life view.